The Growth Circle by Cablenet premiered with an episode dedicated to the human side of business, featuring Zoi Efstathiou, Corporate and Social Responsibility Project Manager at Exness.

In a conversation that moves beyond numbers, metrics, and financial indicators, the focus shifts to people, their needs, and how a global fintech company can operate with meaningful social impact, both in Cyprus and internationally.

Zoi Efstathiou’s journey into the field of CSR was not linear. Although she now works within a highly technical organization, she explains that her role has nothing to do with algorithms or data, but everything to do with people.

At Exness, the approach to corporate and social responsibility is clearly human-centric. The company does not limit itself to financial support, but chooses to be present, to engage actively, and to work closely with organizations and initiatives in Cyprus.

Particular emphasis is placed on the strategic dimension of CSR. As Zoi Efstathiou points out, social responsibility is not treated as a branding tool or a source of immediate return, but as a long-term investment with a decade-long horizon. The goal is not short-term results, but lasting impact and sustainability, both for society and for the company itself.

The Growth Circle by Cablenet, presented by Cablenet, launches its series with an episode that serves as a reminder that even in the most technical business environments, the human factor remains essential.