What if renting in Cyprus could change forever? What if there was a new model that wasn’t just about where you live, but how you live, that gave people seeking long-term accommodation more value, more stability, and more experience in their everyday lives? Enter EX3, a daughter company of Exness, pioneering the Build-to-Rent (BTR) model in Cyprus by creating gated communities that blend transparency, privacy, lifestyle, and design.

Unlike traditional developments, BTR properties are built exclusively for renting, with tenants in mind from day one, offering high-quality homes, curated amenities, and long-term stability. With a firm belief that housing should empower rather than restrict, EX3 is setting out to transform rental living into a lifestyle choice. We spoke with Alexey Pavlovich, EX3 Chief Construction Officer, to explore how this vision is taking shape and what it means for the future of renting, attracting global talent to Cyprus, and sustainable living on the island.

The rental market in Cyprus today is highly fragmented and lacks structure. Many properties don’t follow consistent standards regarding quality, pricing, or support. Prices are often set arbitrarily, based on the owner’s perception of the market rather than a benchmark. This creates disparities in what renters find and what they can expect for what they pay. On top of that, support is minimal. If something breaks, say the A/C or a plumbing issue arises, it often depends on how willing and available the landlord is to fix it.  This is not a sustainable way to live. 

This becomes even more difficult for professionals relocating from abroad, who are unfamiliar with the system but also want long-term comfort, reliability, and integration into the new community. With the BTR model, EX3 is introducing a new way of renting long-term accommodations. Our model prioritizes consistency, transparency, and quality. All our properties follow high construction and maintenance standards with fixed, clearly communicated pricing and dedicated on-site support teams. 

Tenants know exactly what they are getting and what to expect. Because we design our gated communities with social interaction and lifestyle in mind, we also help people connect, settle in, and enjoy a living experience that is way beyond a rental property.

Transparency is one of the biggest missing pieces in this sector in Cyprus, and one of the most important elements for anyone seeking long-term housing. Tenants deserve to know exactly what they are agreeing to, what services they will receive, who to turn to when something goes wrong, and, of course, have added value to what they are paying for. 

Our approach is different. We built an entire model around providing clarity at every step of the rental journey. From the beginning, tenants receive a well-defined contract that includes all terms, pricing, services, and responsibilities. There is no fine print. 

We also structure our pricing to remove volatility. It doesn’t change based on season or personal negotiation. It’s based on the average benchmark; it’s fixed, long-term, and reflects the full value of the experience, from high-quality homes to ongoing support. We believe this is the best way forward for this sector: the tenant-first approach.

Undoubtedly, the future of renting in Cyprus needs to align with the country’s vision to become a global hub for technology, innovation, and business. For that to happen, the housing model must evolve, especially for the professionals and international talent moving here to work and build their lives. These individuals are looking for a home they can trust, a community they can join, and an environment that fits their daily needs.

That’s why we’ve made luxury gated communities our main product focus. These aren’t traditional apartment buildings. They’re purpose-built, Build-to-Rent environments designed with tenants at the center. Residents benefit from enhanced security, privacy, controlled traffic flow, green, landscaped courtyards without cars, and curated amenities like coworking areas, fitness centers, and shared social spaces — all maintained to the highest standards.

We also recognize that people want choice. That’s why we offer different interior and exterior designs across our projects, allowing tenants to choose what suits their style and lifestyle best. It's not just about function — it’s about giving people a home they feel connected to.

We believe this model doesn’t just improve the rental experience — it creates a completely new standard for how renting can and should work in Cyprus.

The quality of life offered by a country has become just as important as the professional opportunities it provides, especially for internationally mobile talent. Cyprus has everything it needs to attract top international talent, a strong business infrastructure, a growing tech ecosystem, and a high quality of life. But without the right housing solutions, growth is limited. 

When people consider relocating, they don’t only look at the company they’ll work for. They ask: Will I be comfortable there? Will I feel safe, supported, and connected? Will I have a good life?

That’s where Cyprus has an enormous responsibility. If the country wants to position itself as a true hub for global talent, then the living experience must evolve and become part of the national value proposition. It’s not enough to have sun and sea. People want communities that are well-designed, services that are reliable, and living environments that match the quality of the professional ecosystem being built here. 

Improving the everyday experience of renters through stability, community, and professional management is a strategic investment in Cyprus’ long-term competitiveness and reputation.

The rental landscape is still largely based on short-term thinking—quick agreements, fluctuating prices, and inconsistent standards—which makes it difficult for professionals to put down roots.

To become a leading destination for global talent, Cyprus needs a rental model that supports long-term sustainability for individuals and the businesses that bring them here. That means offering predictable pricing, responsive support, and environments that enable people to thrive, professionally and personally. 

We see sustainable renting as a way to bridge the gap between lifestyle and infrastructure. We are creating communities where people don’t have to search, renegotiate, or settle constantly. Instead, they can focus on building a life and contributing to the broader growth of the country. When housing is dependable, everything else becomes possible.