TikTok is giving users the ability to reduce the amount of AI-generated content appearing in their feed, with the platform revealing that it hosts more than 1 billion AI-produced videos.

The change, which will be tested in the coming weeks before becoming globally available, comes as new video-creation tools such as OpenAI’s Sora and Google’s Veo 3 have driven a surge in AI-generated material online.

In August, The Guardian reported that nearly one in ten of the fastest-growing YouTube channels worldwide consists entirely of AI-generated videos. Many of these fall into what is described as “AI slop”, a term referring to low-quality, mass-produced content that is often odd or nonsensical.

Jade Nester, TikTok’s Director of Public Policy for Safety and Privacy in Europe, said: “We know from our community that many people enjoy content created through AI tools, from digital art to scientific explanations, and we want to give people the choice to see more or less of it depending on their preferences.”

TikTok, which announced the update at its annual European Trust and Safety Forum in Dublin, stated that more than 1.3 billion videos on the platform are currently labelled as AI-generated. Overall, more than 100 million pieces of content are uploaded to TikTok each day, making AI-generated videos a small percentage of the total volume.

Users will be able to decrease or increase the amount of AI content appearing in their “For You” feed by opening the app’s settings, selecting “content preferences” and then “manage topics”. Within this section, a dedicated category titled “AI-generated content” will appear.

Through this feature, users can already adjust the volume of videos they see based on topics such as fashion, beauty, lifestyle and more.

TikTok’s guidelines require creators to label AI-generated content, while deepfakes of public figures or critical events are prohibited. Any realistic AI-generated video that is not labelled may be removed under the platform’s community policies. TikTok will also begin adding an “AI-made” watermark to content created using its own AI tools or identified through an industry-wide initiative for AI detection known as C2PA. The platform said this measure will help prevent users from bypassing the labelling process.

TikTok is also launching a $2 million AI education fund for experts and organisations such as Girls Who Code, a non-profit teaching programming and robotics, with the goal of creating educational material on responsible use of AI, according to The Guardian.