Netflix may soon take its biggest leap yet into the world of live sports, with reports suggesting the platform is preparing a bid for UEFA Champions League broadcasting rights—a move that could disrupt the traditional landscape of sports television.

According to The Times of London, Netflix is expected to submit an offer for the global rights to broadcast one Champions League match per game week, as part of UEFA’s upcoming overhaul of its broadcasting model set to begin in the 2027–2028 season. The new framework, jointly shaped by UEFA and the European Club Association, aims to attract global streaming platforms and could boost UEFA’s annual revenues from €4.4 billion to at least €5 billion.

Netflix’s potential entry would mark a dramatic shift for the entertainment giant, which has so far avoided large-scale sports rights but is clearly testing the waters. The company has streamed an NFL game during Christmas and broadcast the high-profile boxing match between Mike Tyson and Jake Paul, which drew an impressive 65 million viewers. It has also secured U.S. broadcasting rights for the FIFA Women’s World Cup in 2027 and 2031.

If the deal goes through, Netflix would join other global players already involved in European football broadcasting. Amazon currently airs one Champions League match per round in the UK, Germany, and Italy, while Apple holds worldwide rights to Major League Soccer. Disney, too, is reportedly exploring entry into live sports streaming.

For UEFA, expanding into streaming platforms represents both an opportunity and a balancing act. Higher broadcasting revenues will mean greater financial rewards for participating clubs, but analysts warn that it could also widen the gap between Europe’s elite teams and smaller clubs.

UEFA insists, however, that solidarity payments to non-participating teams—as well as distributions to Europa League and Conference League clubs—will continue to grow.