After the shopping frenzies of Black Friday and Cyber Monday, a unique and increasingly significant event has emerged, especially in the tourism world: Travel Tuesday. This day encourages individuals to focus on experiential travel purchases instead of acquiring more material goods.

Travel Tuesday inspires people to explore getaway deals, reminding us that sometimes the best purchases aren’t tangible items but the memories we create along the way.

Falling on the Tuesday after Thanksgiving weekend in North America, Travel Tuesday was born in response to a growing consumer shift toward spending on experiences rather than material goods. For many travel enthusiasts, the anticipation of Travel Tuesday has become a tradition following Thanksgiving.

If you’re looking to snag a great deal, the upcoming Tuesday is an excellent opportunity to save money. Most airlines begin announcing discounts on Monday evening, and by Tuesday morning, travelers can find some of the lowest prices, with average savings ranging from 15% to 25%.

The trend started in 2017 when Hopper, an online flight marketplace, noticed a spike in flight bookings on the Tuesday after Thanksgiving. Although initially a U.S.-based phenomenon, this trend is now influencing travel companies worldwide.

Travel Tuesday isn’t limited to discounted airfare. It also includes travel packages, hotel deals, and other vacation-related offers, making it a one-stop opportunity for planning your next adventure.

This year, Travel Tuesday falls on December 3, offering travelers a chance to kickstart their holiday plans or book a long-awaited trip at a fraction of the cost.