At a time of profound challenges, Europe needs to regain its competitiveness through investments in technology, science, and people.  As new regulations take shape, PMI calls on EU institutions to engage constructively with businesses that are investing in research and development and driving change toward a better future where no one is left behind. 

Philip Morris International (PMI) today publishes a study on its economic footprint in the EU (2019–2023), produced by EY-Parthenon. The findings confirm PMI’s important contribution to Europe’s competitiveness and industrial resilience. Backed by €43.4 billion in EU investments over five years, PMI is transforming toward a smoke-free future, aligned with public health and sustainability goals.

Key Highlights of PMI’s contribution to employment & “Made in the EU ecosystem” (2019 –2023):

• 1 million jobs supported across the EU economy, including around 21,500 directly supported employees only for 2023 & the remaining coming from indirect, induced, and retail-related employment.

• €19.6 billion invested in more than 45,000 SME suppliers, strengthening local Made in EU industrial ecosystems and supply chain resilience. 

• An additional €625 million in tobacco leaf purchases, supporting European farmers and agricultural communities.

• More than €2.3 billion invested in R&D, on the Continent driving innovation and scientific advancement.

• Over €33 billion in EU exports, including €8.4 billion in 2023 alone.

Massimo Andolina, President Europe Region, Philip Morris International, stated: “In the EU our total investment exceeded €43 billion (2019 to 2023), resulting in an overall economic footprint approaching €290 billion across the Union. We primarily invest in what matters most: people. We support over 1 million jobs across the EU, drive upskilling, and strengthen local economies. Nearly €20 billion went into our supply chain, reinforcing Europe’s and regional industrial ecosystem. We support sustainable agriculture, purchasing tobacco Made in Europe and supporting European farmers. 

Since 2008, PMI has invested over $14 billion globally to develop, scientifically assess, produce and commercialize innovative smoke-free products, with one bold goal: to end the cigarette era. This is not just about numbers; it’s about transformation and progress. Our smoke-free journey is driving real, positive change, powered by Europe: today, over 40% of our global net revenues come from smoke-free products, made in 15 of our 19 European factories. 

The EU should embrace a sense of urgency for the future and shape a regulatory framework that attracts investment, accelerates innovation, and empowers human capital. This study proves our commitment: Progress is happening, the smoke-free future is built daily right here, in Europe.”