Continuing their dynamic entry into the new year, KULT boutique announced another significant collaboration, this time with the iconic Italian brand Zegna. Founded by Ermenegildo Zegna in the city of Trivero, Northern Italy, in 1910, the house aims to create the world’s most beautiful fabrics. As a global leader in men’s fashion, Zeggna is renowned for sophisticated products that satisfy eleven the most discerning tastes, harmoniously combining innovative design with the traditional art of Italian tailoring. Emphasizing a commitment to a greener future, Zegna operates in harmony with nature and invests in preserving OASI ZEGNA, a park with around 500,000 trees in Trivero. Today, the park is one of the house’s most valuable assets, representing a different facet of Made in Italy.

Zegna plays the game of luxury men’s fashion with renowned vigor and collections dedicated to stylish men who appreciate high quality and comfort. The artistic director, Alessandro Sartori, perfectly grasps the idea that ‘objects must fit our personality and not follow specific rules’. He invests in luxury leisurewear, following the founder’s creative path. The latest Spring/Summer 2024 collection exudes a sense of sophistication, featuring airy jackets, round neck T-shirts, vests, comfortable-fitting trousers, and functional shorts and jumpsuits. Irregular lines cover both the exterior and interior of the garments, representing the interaction of uniformity and diversity. Texture patterns and jacquards are created from undulating stripes, while knits add to the overall sense of comfort and elasticity. Fabrics include linen, satin, washi paper, raffia, silk poplin, seta tussa, recycled wool granite, double-faced wool, tela vela, and mohair poplin. The color palette combines monochrome and neutral shades such as calcare, juta, and mastice, along with warm tones of green and orange, creating bright accents and highlighting the collection’s spirit.

The collaboration spirit between Zegna and KULT aims to offer a distinct and premium experience to fashion enthusiasts, enriching the already diverse range of luxury boutiques, representing over 80 brands on the island. KULT represents major fashion and footwear brands in Cyprus and started its journey in 1998 within Thanos Hotels & Resorts Subsequently, autonomous boutiques were created in central locations throughout Cyprus. 

Explore Zegna’s creations at KULT boutiques on Stasikratous Street in Nicosia, the iconic ‘One’ and the multifaceted City of Dreams Mediterranean resort in Limassol, and the Anassa Hotel (reopening in March) in Paphos. Also available at the online store: https://www.kult.com.cy/collections/zegna