‘Our Belief That Luxury Is a Way of Life’—Andrew & Schaberg on Their Unique Approach
Panayiotis Andrew and Sabrina Schaberg Speak to FastForward About Redefining Luxury Through Yachting, Fashion, and Lifestyle and Promoting Cyprus as a High-End Destination
With over two decades of expertise in yachting and event management, Andrew & Schaberg has carved a niche in blending yachting, fashion, and lifestyle into a seamless luxury experience. The company’s mission is to elevate the spirit of yachting in Cyprus by managing iconic yachts and introducing exclusive fashion and lifestyle elements. To uncover the story behind this unique luxury brand, we sat down with Panayiotis Andrew and Sabrina Schaberg to learn more about their vision and journey.
In our conversation, the duo shared insights into how they’ve redefined luxury by integrating bespoke services and exclusive collaborations into their offerings. Their professional backgrounds—Panayiotis in aviation and yachting, and Sabrina in event management and luxury fashion—bring a unique synergy to the company, allowing them to craft experiences that resonate with discerning clients worldwide.
Andrew & Schaberg started as a crew service provider for yachts, offering tailored solutions to meet the needs of luxury yacht owners and operators. As the business grew, we saw an opportunity to expand beyond traditional yacht services and create a complete luxury lifestyle experience. Recognizing the potential to synergize high-end yachting, fashion, and lifestyle, we began partnering with exclusive brands like Tyrsenoi, NESS1 high-end jewelry, and Audray’s & Unikforms luxury dresses. These collaborations allowed us to offer a more comprehensive suite of services, catering to clients who value elegance and exclusivity in every aspect of their lives. Our belief that luxury is more than just about products but an entire way of life inspired us to curate a portfolio that blends premium yachts, bespoke fashion, and tailored lifestyle services. Today, Andrew & Schaberg has become a hub for discerning individuals, delivering a unique blend that meets our clients’ expectations both on the water and in their personal and professional lives, creating an unmatched luxury ecosystem.
The luxury yachting and lifestyle market in Cyprus is growing rapidly, with increasing interest from high-net-worth individuals and businesses drawn to the island’s strategic location and favorable climate. While the competition is fierce, Andrew & Schaberg differentiates itself by offering an integrated approach to luxury. We don’t just sell yachts; we create personalized experiences, whether through exclusive yacht charters, partnerships with premium lifestyle brands, or bespoke fashion offerings. Our hands-on, boutique approach allows us to provide tailored solutions that cater to each client’s unique preferences.
We don’t just sell yachts; we create personalized experiences, whether through exclusive yacht charters, partnerships with premium lifestyle brands, or bespoke fashion offerings
Furthermore, we bring an international perspective, blending decades of expertise in yachting, fashion, and event management, ensuring our services align with global luxury standards while maintaining a distinctly Cypriot charm. This focus on customization and exclusivity sets us apart in a market that often emphasizes mass appeal over personal touch.
International clients frequently highlight Cyprus’s natural beauty, strategic location, and year-round favorable weather as key advantages for luxury yachting. They are often captivated by the crystal clear waters, hidden coves, and proximity to iconic Mediterranean destinations like Greece, Turkey, and Israel. Many also appreciate the country’s modern marinas, such as the Limassol Marina and Ayia Napa Marina, which rival those of other Mediterranean hotspots. However, some clients express a desire for more infrastructure, such as additional high-end marinas and services catering to superyachts. Overall, the feedback underscores Cyprus’s potential to become a premier luxury yachting hub. At Andrew & Schaberg, we leverage this enthusiasm by offering experiences that showcase the island’s charm while addressing client needs, such as seamless itineraries and exclusive partnerships with local luxury providers.
Cyprus holds a unique position in the Mediterranean. While it may not yet rival the established yachting hubs of Monaco or the Amalfi Coast, it offers an untouched charm, strategic connectivity, and a growing luxury scene that appeal to discerning travelers. Its marinas are increasingly modern and well-equipped, but the market is still developing compared to regions with long-established yachting traditions.
Cyprus holds a unique position in the Mediterranean, offering an untouched charm, strategic connectivity, and a growing luxury scene that appeal to discerning travelers
Over the next decade, we see a significant advancements in Cyprus’s infrastructure, including the expansion of high-end marinas, luxury resorts, and premium service providers to meet the growing demand. Andrew & Schaberg is committed to contributing to this evolution by promoting the island’s potential, forging collaborations with international luxury brands, and creating bespoke experiences that position Cyprus as a top-tier Mediterranean destination.
To me, luxury transcends material possessions; it’s about delivering unparalleled experiences that inspire confidence, joy, and exclusivity. True luxury lies in the details, from the craftsmanship of a bespoke yacht to the elegance of a tailored dress or the warmth of personalized service. At Andrew & Schaberg, we ensure this ethos is woven into everything we do by prioritizing quality, authenticity, and attention to detail.
True luxury lies in the details, from the craftsmanship of a bespoke yacht to the elegance of a tailored dress or the warmth of personalized service
Whether it’s selecting the brands we represent or curating experiences for our clients, we strive to exceed expectations at every touchpoint. This commitment is reflected in our partnerships with premium brands, our emphasis on bespoke services, and our dedication to building genuine relationships with our clients. For us, luxury is not just a product; it’s a promise of excellence.
Our ultimate goal for Andrew & Schaberg is to be recognized as a pioneer in crafting unique luxury experiences that seamlessly blend yachting, fashion, and lifestyle. We envision expanding our brand by introducing even more exclusive collaborations with global luxury names, while also strengthening our presence in Cyprus as a hub for discerning clients. Innovation will be at the heart of everything we do, whether it's offering cutting-edge yachting solutions, presenting one of a kind events, or expanding our portfolio to include new bespoke lifestyle offerings.
We are also committed to deepening our relationships with clients, offering truly personalized services that cater to their unique aspirations and needs. As we grow, our aim is to help position Cyprus as a premier destination for luxury living, contributing to the development of its high-end infrastructure. Ultimately, we aspire to create a lasting legacy of excellence that redefines what it means to live uniquely, ensuring our clients always experience the exclusivity and passion that lies behind everything we offer.