Theodosios Theodosiou, Director of Retail Banking at Bank of Cyprus, spoke of a "new era" for the bank’s branch network during a press conference held to mark the launch of its new branch model.

According to an official statement, Theodosiou emphasized that Bank of Cyprus aims to integrate digital innovation with human interaction, "creating a banking experience that is simultaneously modern, flexible, and reliable."

He highlighted that the bank "plays a leading role in initiatives for digitalization and technological advancement, not only within the organization itself but also across the Cypriot economy and business sector. This commitment is evident in the bank’s strategic trajectory in recent years."

Theodosiou further noted that "the advancement of technology and digital solutions presents unprecedented opportunities for a modernized banking operation. At the same time, it introduces challenges, as customers increasingly demand convenience, speed, and personalized solutions tailored to their needs."

During the press conference, it was stated that Bank of Cyprus' strategy "must strike a balance between innovation and tradition, providing contemporary solutions while maintaining the human connection that remains fundamental to the trust-based relationship between the bank and its customers."

Additionally, Theodosiou clarified that "amid these changes, the role of physical branches is not being diminished or eliminated but redefined, transforming them into spaces that go beyond transactions. These branches will now offer enhanced experiences, where personalized service creates added value for customers."