In the crowded world of marketing, how do you make sure your brand isn't just whispering in a noisy room? You use ALL CAPS. In this episode of Clicks & Cocktails, we go behind the scenes of CAPSBOLD, an award-winning creative marketing agency that lives up to its name. We are joined by a power trio: Olga Loktionova (PR Director), Oksana Baykova (Senior Brand Strategy Manager), and Georgia Vardikiadou (Account Manager).

The conversation starts with a fascinating look at their diverse backgrounds. From Olga’s roots in luxury journalism & PR and Oksana’s start as a data analyst to Georgia’s transition from accounting, their unique paths converge to create a marketing approach that is both highly creative and strictly logical.

We dive deep into the agency’s philosophy, which Oksana explains is hidden in their name: "CAPS" for pushing visibility to the max, and "BOLD" for the confidence to stand out.

But how does this philosophy work in the Cypriot market? The team shares a crucial insight: Cyprus is a "word-of-mouth" island.

"You cannot get your success only with marketing—you need to be a really great professional. Here, people will know very fast what happens."

We also explore the cutting edge of the attention economy. Olga details how they are using CGI (Computer Generated Imagery) to capture engagement, sharing the story of their viral Reflect Festival campaign featuring a Zeppelin that racked up 207k views.

However, they emphasize that creativity without data is just noise. Oksana highlights how they use deep research - like their study on educational needs in Cyprus - to ensure a rational strategy backs every bold idea.

Finally, we touch on the heart of the agency. From their presence at global events like WebSummit to their touching CSR campaign for the Sirius Dog Sanctuary, the team proves that modern marketing is about connection, community, and impact.

Listen to the full episode https://youtu.be/T_z4oXPvEPQ  to learn how to make your brand bold.

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Follow CAPSBOLD online:

https://capsbold.com/

https://www.instagram.com/capsbold.group/

https://www.facebook.com/capsbold.group

https://www.linkedin.com/company/capsbold/

https://www.youtube.com/@capsboldgroup