In Episode 3 of Clicks & Cocktails - The Marketing Podcast, we sit down with Konstantinos Kosma, Head of Marketing at Interamerican Cyprus, to discuss the complexities of working with localized brands and the unique challenges that come with managing marketing for a global company in Cyprus.

Konstantinos brings a wealth of experience, having transitioned from the advertising agency side to the client side. In this episode, he shares his personal journey and the pros and cons of each side. We dive into how the game changes for a marketer when they switch roles and how this shift impacts strategic decisions, creative approaches, and overall marketing priorities.

We also explore which metrics matter most when marketing localized brands in a local context. Konstantinos explains how aligning performance metrics with both global standards and local realities is critical for success. From tracking awareness to conversions, knowing which data points to focus on can make or break a campaign.

The conversation also touches on the role of traditional media, like TV and local outlets, versus the growing importance of digital channels. Konstantinos discusses how, while traditional media still plays a vital role in the Cypriot market, digital channels are increasingly taking center stage, offering more targeted, measurable, and cost-effective ways to engage with audiences.

For more insights from Konstantinos on transitioning from agency to the client side, and to understand the balance between traditional and digital media, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy Discover how to navigate the world of localized branding in Cyprus!