Treedia, Cyprus's leading premium DOOH media company and a proud member of Digital Innovation Group Ltd, is excited to announce a landmark partnership with WaterWorld, the award-winning Ancient Greek-themed waterpark in Ayia Napa, widely regarded as the island's number one tourist attraction.

Under this agreement, Treedia has undertaken the exclusive commercial management and sales of WaterWorld's entire digital outdoor advertising media inventory, consolidating the park's full network under one premium, professionally managed platform.

A Network Unlike Any Other

As part of the partnership, Treedia is installing and managing a comprehensive screen network throughout the park, including:

• A landmark 48sqm Treedia flagship screen

4 x Pilons of 12sqm Digital Screens. Bringing Treedia's signature anamorphic 3D capabilities to the park

• 2 Standing LCD Totems

• 8 Wall-mounted 65" 4K LCD Screens

All campaigns will run simultaneously across the full Treedia screen network inside the park, offering brands unparalleled reach and consistency of message throughout the entire visitor journey.

The Happiest OOH™ in Cyprus

Treedia’s screen has been installed at the Wave Festival Stage in WaterWorld’s iconic Poseidon’s Wave Pool, home to Ayia Napa’s weekly music festival, voted one the world’s best in-park event and running every Sunday all summer. Branded by Treedia as “The Happiest OOH Available in Cyprus Today,” the placement transforms advertising into part of the celebration.

Positioned where thousands gather for moments of joy and excitement, Treedia’s screens complement the festival atmosphere rather than interrupt it. In an environment where audiences are relaxed, emotionally engaged and at peak happiness, the installation delivers unrivalled dwell time and natural ad recall that traditional billboards cannot match.

This is the only Out-of-Home media environment in Cyprus that reaches consumers during peak moments of enjoyment, enabling brands to connect authentically and enhance the guest experience without disrupting it.

WaterWorld: Cyprus’s Premier Summer Stage Now Amplified by Treedia Outdoor

Since opening in 1996, WaterWorld has stood as Cyprus’s leading tourist attraction. The park was celebrated by CNN as one of the “Best Water Parks in the World” and the recipient of more than 50 international awards. With an ancient Greek theme, over 25 rides and attractions, and roughly 400,000 visitors each season, the park draws a vibrant mix of families, tourists and summer thrill-seekers.For brands aiming to engage audiences at peak emotion and attention, WaterWorld offers an unrivalled marketing platform. Treedia Outdoor presence within the park places advertisers directly in the heart of joyful, high-impact moments where messages are seen, remembered and felt.

For media enquiries: [email protected] 

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