In Episode 2 of Clicks & Cocktails - The Marketing Podcast, we sit down with Vicken Sarkissian, Group Marketing Manager at Char. Pilakoutas Group, to explore the dynamic world of marketing in Cyprus, focusing on both the F&B and automotive industries.

Vicken shares his perspective on the differences between marketing for the F&B sector and the automotive industry. From audience engagement to brand positioning, he explains how these two industries require different strategies and creative approaches, even in a small market like Cyprus.

We dive into what makes the Cypriot market unique compared to others. Vicken discusses that while global trends may arrive late to Cyprus, this delay presents marketers with an opportunity. By being able to see how trends play out in other markets, Cypriot marketers can adapt and innovate, taking calculated risks and learning from the experiences of others.

In this episode, we also explore the pivotal role of social media, TV, and local portals in driving successful marketing campaigns in Cyprus. Vicken explains how these channels are still highly effective in a market where digital engagement is growing, but traditional media continues to play a significant role in reaching broad audiences.

To learn more about how Vicken adapts global trends to the local market, the role of social media, TV, and local portals in marketing, as well as the differences between F&B and automotive marketing, listen to the full episode on YouTube, Spotify, or digitaltv.com.cy Get the inside scoop on marketing in Cyprus!